Whether you are making a marketing video for your business, or are a burgeoning film maker hoping to break into the biz, your videos are going to have to look as professional as possible if you plan on doing them yourself. Fortunately, there are several things you can do that can help you achieve this goal without having to spend a lot of money.
If you do not have the money to get a video professionally made, it is important that you are at least working with a quality piece of equipment; this is a good investment if you plan on making videos frequently. This is not the time to use some pocket camcorder or a smart phone; invest in a good digital camcorder.
A common mistake among video newbies is opening right on a scene without setting up any reference. It is important to open your video with an establishing shot to set the tone of the video. If you are shooting multiple scenes, you will probably need more establishing shots depending on the nature of the video.
Good lighting is a core component of a professional-looking video. It is usually a good idea to use a combination of natural and artificial lighting; if you are shooting a scene where someone is under a tree for example, it is a good idea to get some extra light on them.
Close shots that block out unnecessary elements in the background will have a more professional feel to them. Depending on the nature of the video, you will be using either wide, medium, close-up or extreme close up shots.
Like an establishing shot helps create context, cutaway shots help expound on the main action that is happening at the moment. If you were filming a birthday party, for example, you would not only focus on the guest of honor getting sung to, but you would also want to capture the guests singing to her or clapping when she is blowing out here candles.
You want to create a video that is engaging and keeps the audience’s interest. Shooting everything from the same angle and position can get pretty boring. You do not necessarily need to move every five seconds, but make sure not to stay in one position too long.
Sound quality can make or break a video and you want to be aware of how your video sounds at all times. You might consider getting headphones so you can hear the audio being captured by the camcorder as it happens. Zoom microphones can also work well for separating surrounding sound from your subject.
There is a good chance that your video will need some editing; some of the best software out there is Adobe Premier or Final Cut Pro but are costly. Some less expensive options include Pinnacle or Corel Videostudio.
Kelli Cooper is a freelance writer who blogs about all things video; if you are in need of reproduction services, she recommends this single layer duplication provider.
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